I turn fragmented identities and communications into one clear system for cultural organisations, festivals and ambitious public projects.
See the system in use ↓
The problem
Important work can become difficult to recognise when the identity lives in one place, campaigns are rebuilt from scratch, and each platform develops its own logic.
I build the shared brand and communications system that connects those parts—making the work clearer to audiences and easier to carry across formats, programmes and public touchpoints.
What the system contains
- 01
Direction
The central decision the brand needs people to understand, trust or act on.
- 02
Rules
What stays fixed, what can adapt, and what should be avoided as the work changes.
- 03
Expression
How the brand speaks, looks, moves and behaves across different situations.
- 04
Applications
The recurring formats, campaigns and public touchpoints the system must support.
- 05
Handoff
The guidance that allows another person to continue the work without rebuilding it.
System in use
Saudi Art Map: turning cultural information into a navigable identity system.
A map designed for cultural discovery.
Saudi Art Map needed one identity capable of helping audiences navigate exhibitions, spaces and cultural activity—without separating the brand from the information it carried.
Tell me what you're preparing.
A new programme, an evolving identity, or communications that need to come together. Send a few lines about the organisation, what's coming next, and where things feel unresolved.
ahmed@exposedwiring.com