About Ahmed Elbeiti

Ahmed Elbeiti is a Sudanese creative director and systems designer based in Medinah, Saudi Arabia. His practice spans identity, communications, digital platforms, motion, photography and creative technology, with a focus on cultural institutions and public-facing projects across Africa and the Middle East.

With a background in marketing and strategic communications, he approaches identity as a structure that must carry an idea across messages, images, interfaces and public experiences. His earlier experience includes work with Discovery South Africa and Innovation for Policy Foundation before moving into independent cultural branding and creative direction.

His selected work includes identity and communication systems for The Africa Centre, Sauti za Busara, FuTopia Zanzibar, Darwin Street Art Festival and Saudi Art Map.

Ahmed is the founder of Exposed Wiring, a platform for making creative systems visible and usable, and The Creative Elementary, a visual research practice examining the mechanics of creativity. His wider independent work includes photography, motion, creative coding and the evolving world of SYB.ZERO.