Saudi Art Map

Rooted in a place

The mark begins at Elephant Rock in AlUla. Its arch and mass are simplified through the folds of a map, bringing a familiar Saudi landmark into a symbol for discovery. The result gives Saudi Art Map a recognisable point of departure, with an open edge that carries into the wider identity.

The weekly calendar is the identity at work. A curator’s pick receives the largest space. Openings come next in sage; ongoing exhibitions form a compact navy grid. An outline signals closing soon. Scale sets editorial priority, while the status treatment helps people decide when to go.

An exhibition can appear in a weekly selection, become a saved post and end up in someone’s plans. Shared typography, colour and visit details keep that journey recognisable in Arabic and English, while the artwork has room to keep its own character.

The digital concepts extend the same language into browsing by city, date and exhibition.

City notes take the invitation off-screen. The design moves from a quick selection to a guide someone can carry, with the same clear hierarchy and room for a slower look.