Louder
2025Brand Identity, Digital Platform
Louder combines music distribution and financing for independent African artists. The identity needed to feel like infrastructure rather than decoration: a dependable framework through which artists can publish, fund, scale and sustain their work.
Protection and power
The mark combines two signals: an umbrella for protection and stability, and a power button for activation and control. Their overlap captures the platform's role—giving artists both cover and agency.
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